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What Is Personal Style?

Does personal style have anything to do with the trends? Does one really need to follow fashion guidelines rigorously to make a style statement?

We reckon not! Here's what we think - Every woman has a personal style, it's just that some of us are not aware of it yet.

What clothes say about a person is a language of its own. If you see someone that looks charismatic, confident and comfortable in what she's wearing then that itself is a sign of owning her own personal style. Being experimental is definitely a choice but not a compulsion to find a sense of style that truly represents you.

Fashion is a way of expression, a stylish person may or may not follow fashion trends, but they always remain true to their own aesthetic. Personal style is more about developing a sense of self than looking obsessively fashionable. Finding your personal style means evolving over time, it's an ongoing process and is deeply ingrained with your lifestyle, surroundings, beliefs & experiences alike.

At CHAM CHAM, we design outfits that cater to every individual’s personal style. These wearable artworks become a canvas for your experimentation & personal style statement.

From gowns to co-ord sets, our luxe label serves you with fits that make you feel comfortable in your own skin.

How we get dressed speaks volumes without saying a word. At CHAM CHAM, we provide the option of personalizing your outfits be it a color change or an addition of a design element. We are thrilled when clients want to add a personal touch to their outfits as it displays their passion for design & personal style.

All our designs are made to be comfortable and suit all body types in a manner that they can be styled up or down with accessories & layering as well.

If you need a style opinion, you can always get in touch with us on


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